Build Your Base is a comprehensive sports nutrition and training program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle through a collaborative partnership between the New York Beef Council, the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.
About New York State Beef Council
New York Beef Council is a non-for-profit organization that is funded by NY Beef Farmers. Our job is to promote and educate New Yorkers about the beef industry from farm to fork. We provide consumers insights about tasty beef recipes, beef cookery, and beef’s nutrient value.
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New York's Build Your Base program Supports the NYSPHSAA Boys and Girls Basketball Championships with Beef Jerky
New York Beef Checkoff Supports NYSPHSAA Boy and Girls Basketball Championships “Beef Jerky provided to over 640 state Boys and Girls Basketball teams at ...
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New York's Build Your Base Program Supports NYSPHSAA Wrestling Championships with Beef Jerky
New York Beef Checkoff Supports NYSPHSAA Wrestling Championships “Beef Jerky provided to over 700 state wrestlers at NY State Championships in support of ...
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Build Your Base at NYSPHSAA Football Championships!
New York Beef Checkoff Supports NYSPHSAA Football Championship Games “Beef Jerky provided to 10 championship football teams in support of Build Your Base ...
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NYBC Creates Partnership with NYSAAA
NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK ATHLETIC DIRECTORS to ENCOURAGE ATHLETES TO “BUILD YOUR BASE WITH BEEF” Rome, NY (September 2021)— The New ...
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NYBC Partners w/ NYSPHSAA
NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK HIGH SCHOOL COACHES and ATHLETES TO “BUILD YOUR BASE WITH BEEF” Rome, NY (September 2021)— The New York Beef ...
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