Beef Logic, Inc. Announced as Newest Corporate Partner of the NFHS
Beef Logic, Inc., has been named the newest corporate partner of the NFHS. Beef Logic’s vast library of health education resources give high school athletes across the country the knowledge to fuel their bodies with the correct nutrition.
“The NFHS is proud to welcome Beef Logic as a corporate partner in providing student-athletes guidance in proper nutrition,” NFHS CEO Dr. Karissa Niehoff said. “Healthy participation requires healthy athletes and Beef Logic’s promotion of whole foods, and a healthy lifestyle aligns well with the NFHS mission.”
Beef Logic’s flagship program, Build Your Base, is a comprehensive sports nutrition program that utilizes beef as its premier protein. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success toward a healthy lifestyle. The Build Your Base program strives to ensure student-athletes are hydrated, replenished, and live a healthy lifestyle that will result in success on and off the playing field.
The whole-plate nutrition program was formed through a collaborative partnership between the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute in 2017 and rolled out into South Dakota schools in the fall of 2018.
“Beef Logic and the Build Your Base program are proud to partner with the NFHS to introduce this initiative to young athletes and their families nationwide,” said Suzy Geppert, National Program Director of Build Your Base and the Executive Director of Beef Logic. “Build Your Base strives to demystify nutrition principles, establishing the groundwork for an active and wholesome lifestyle that not only prepares individuals for athletic endeavors but also equips them for life outside the realm of sports.”
The program’s primary goal is to emphasize the significant role of whole foods, particularly beef, in promoting a healthy lifestyle while recognizing the interplay of essential nutrients as vital components of overall well-being. By focusing on practical dietary choices in a family-friendly and cost-conscious manner, the program addresses the complex needs of active families balancing the demands of athletes, siblings and other household members. Offering easily accessible nutritional resources at no cost, Build Your Base is committed to advocating for sensible eating practices and enhancing comprehensive family wellness.
