News

NEW YORK BEEF CHECKOFF ENCOURAGES NEW YORK HIGH SCHOOL

COACHES and ATHLETES TO “BUILD YOUR BASE WITH BEEF”

Rome, NY (September 2021)— The New York Beef Council in a multi collaborative partnership between the South Dakota Beef Industry Council and Sanford Health and Sanford Sports Science Institute has contracted to support New York State Public High School Athletic Association (NYSPHSAA) going into the 2021-2022 scholastic athletic year!

NYBC’s focus with the Build Your Base program is on helping and arming local communities with the information and resources to support the health and efforts of their local athletes. We are committed to giving athletes, their families and coaches tips and strategies that they can put into action to perform better and be healthier! No more guess work! Athletes, their families, and coaches will have the ability to gain access to simple-to-follow, easy-to-make beef powered recipes and meals plans that support athletic performance and recovery.

NYBC is committed, with the help of the partnership with NYSPHSAA to providing athletes in our programs with up-to-date, evidence-based tips and strategies for using protein to support muscle growth and recovery. Helping student athletes eat to perform better on the field and court is second to helping them gain the nutrition skills needed to be healthy throughout their life. Jean O’Toole, Executive Director of NYBC states, “as a former high school and collegiate athlete, I wish this program was available to help guide me nutritionally as an athlete, we are excited at NYBC to provide the opportunity for high school and collegiate sports programs the opportunity to bring a science and research-based program focused on nutrition to the athletes of New York!”

NYBC will be present at numerous New York State Public High School Athletic Association State Championships and will be providing beef jerky to student athletes participating in select championship events throughout the scholastic year!

Interested in implementing the Build Your Base Program in your school, or looking to find out more information about Build Your Base, go to www.buildyourbase.org and more information about the New York Beef Council visit, www.nybeef.org.