News

Pierre, SD – The South Dakota Beef Industry Council (SDBIC) and Sanford Health are excited to announce that the U.S. Track and Field Trials will showcase Beef in 2021 through the Build Your Base with Beef Program, (Build Your Base) through ready to use materials, best in class sports nutrition education, and high-quality protein to support optimal performance

The U.S Track and Field Trials will take place June 18-27, 2021 in Eugene, Oregon where nearly 8,500 athletes will compete for their spot-on Team U.S.A at the 2020 Tokyo Olympics July 23- August 13, 2021. Due to the Covid-19 pandemic this event was rescheduled to 2021. While there, Build Your Base will be providing program highlights through multiple media platforms, ready to use program materials as well as opportunities to learn more about the beef community that include chances to win beef bucks and swag. Event attendees will receive jerky through a partnership with Jack Links Protein Snacks as an official protein sponsor.

“We are excited to partner with TrackTown, USA to bring the Build Your Base program to the US Olympic Team Trials – Track & Field at legendary Hayward Field. This venue provides an outstanding opportunity to showcase the collaborative efforts of the South Dakota Beef Industry Council and Sanford Health in developing a practical, science-based sports nutrition program that can serve the needs of any athlete. What a phenomenal way to introduce Build Your Base to the track and field community! – Thayne Munce, PhD, Sanford Health

The program has already received endorsements from several professional athletes including several that will be competing in this year’s U.S Track and Field Trials. U.S Pole Vaulters, Chris Nilsen, world leader; Katie Nageotte, current world leader; and former NCAA standout, Emily Grove; Reigning American Champion Heptathlete, Erica Bougard, and the reigning world gold medal Hammer Thrower and U.S. record holder, Deanna Price.

“As a professional athlete you need the highest quality source of fuel. Beef is an extremely nutrient dense protein. Not only does it provide high quality protein, but has numerous amounts of vitamins and minerals that are essential for not only performance but for everyday living. I am beyond excited to join the South Dakota Beef and Sanford Sports family through the Build Your Base program, and look forward to the benefit that this high-quality protein provides!”- Deanna Price

To learn more about the Build Your Base program and its national outreach efforts contact Suzy Geppert, sgeppert@sdbeef.org.

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.