The Program

Build Your Base with Beef is a comprehensive sports nutrition program that utilizes beef as its premier protein. It strives to prepare athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle, through a collaborative partnership between the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.

This collaborative partnership allows us to provide ready-to-use materials, such as our game changer series, to you and your family!

Program Endorsements

Todd Tryon


"Meaningful relationships with our communities are what makes the IFL thrive. Our goal is not to make appearances, our goal is to make an impact. Build Your Base’s “Game Time” has been the perfect platform for this. Spending quality time with the youth and families in our communities, teaching and inspiring healthy habits. The pros at Build Your Base and Beef Logic Inc. are who make this program shine. They bring innovative and fun ways to teach about the importance of good nutrition, which is such a critical lesson for kids today. With Build Your Base, I know that we have the best sports nutrition program on the planet and we're excited to be able to share it with our communities! We are extremely excited to be working with Build Your Base. They are the perfect partner as we continue to work toward giving back to the communities that have shown us so much support. Build Your Base is out here helping families learn ways to be healthy and strong. It’s a message that we love and are so happy to be a part of." - Todd Tryon, Commissioner of the Indoor Football League

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"Track and field athletes in our National Scholastic Athletic Foundation (NSAF) community, whether runners, jumpers or throwers, need complete nutrition to fuel themselves for all of the rigors of training, and the full life experience of being a teenage student-athlete. You can't take any shortcuts. The "Build Your Base" program offers nutritional education information that they can use as part of that balanced approach. High-quality protein is essential for student-athletes and available from many sources. It's valuable for them to learn how beef can be integrated into a nutritional profile to provide that."

- NSAF

2x U.S. Olympian - Women’s Hammer Throw - Deanna Price

U.S. Olympian - Men’s Shot Put - Payton Otterdahl

U.S. Olympian - Men’s Pole Vault - Chris Nilsen

Former NFL Running Back - Zach Zenner


Former Miss Rodeo America - Jordan Tierney

Head Coach of the Sioux Falls Storm - NAIA Hall of Fame - IFL Hall of Fame - Kurtiss Riggs